ABG Sundal Collier acted as financial advisor to the investor consortium Euroflorist 2.0 AB who has jointly acquired 100 percent of Euroflorist

The investor consortium Euroflorist 2.0 AB have jointly acquired 100 percent of Euroflorist, a leading European e-commerce company for flower delivery. Behind Euroflorist 2.0 AB are Magnus Silfverberg, former CEO of Bisnode and Betsson, and Johan Tjärnberg, CEO of Trustly, and a consortium of co-investors including Richard Båge, Jakob Tolleryd, NEA Partners, Inbox Capital and Tagehus. The seller is the Swedish venture capital company Litorina.
ABG Sundal Collier acted as financial advisor to the investor consortium