On Friday 16 January 2026, Hawk Infinity Software AS (“Hawk”) announced the acquisition of Get Ideal Holdings Limited (“fatjoe”) for an undisclosed consideration. Fatjoe is a UK-based digital marketing technology and service provider that stands out for its innovative use of automated technology to enhance SEO and content marketing services. Founded in 2013, the company has developed a suite of proprietary tools designed to streamline and optimize the process of link building, content creation, and SEO management. Through the transaction, fatjoe will become part of Hawk Infinity Software’s growing portfolio of software companies, while Hawk will expand its international footprint with its first UK-based acquisition. ABG Sundal Collier is delighted to have advised fatjoe in connection with the transaction and would like to thank the owners for their trust during the process.

Published: 23 Jan, 2026