ABG Sundal Collier acted as financial advisor to the shareholders of PriceRunner in the sale to Klarna

Klarna, one of the most highly valued private fintechs globally with a valuation of $45.6 billion, has announced the acquisition of PriceRunner, a leading comparison shopping service in the Nordic region.
Klarna’s seamless shopping experience from inspiration and product selection, to flexible payments and delivery, tracking and returns will be elevated by PriceRunner’s daily price updates, reviews, professional tests and intelligent filtering options. This will enable a more engaging experience for Klarna’s consumers. Klarna will add PriceRunner’s functionality to its offering while Klarna’s retail partners will benefit from enhanced behavior insight, increased website traffic from high intent consumers and optimized marketing opportunities to further drive their growth.
Mikael Lindahl, PriceRunner’s Chief Executive Officer commented: ”We have spent the last five years rebuilding PriceRunner from scratch to create a best-in-class comparison shopping service while helping retail partners improve their business. We see Klarna as the ideal partner to accelerate growth and achieve our long-term vision to become the most loved comparison shopping service in the world.”
ABG Sundal Collier acted as financial advisor to PriceRunner and the selling shareholders. The transaction is subject to approval by regulatory authorities.