ABGSC acted as joint global coordinator and bookrunner in the IPO of Ellos Group

Ellos Holding AB (“Ellos Group” or the “Company”) has successfully completed its IPO on Nasdaq Stockholm with the first day of trading on 8 July 2026.

Headquartered in Viared outside Borås, Ellos Group is one of the leading online shopping destinations for fashion and home interior in the Nordics. Ellos Group’s online stores Ellos, Jotex and Homeroom have strong market positions in the Nordic region in their core customer segment, midlife women. The product offering includes a selection of both own and external brands. The customer offering is supported in Sweden, Norway, Denmark and Finland by Ellos Group’s own integrated payment and financing solution, Elpy. Elpy enables Ellos Group to manage the entire customer journey, offering a smoother shopping experience that supports customer loyalty.

The Offering comprised 5,000,000 newly issued shares in the Company, providing the Company with gross proceeds of SEK 300 million, and was priced at a market capitalisation of approximately SEK 1.5 billion. The Offering attracted very strong interest from both institutional investors in Sweden and certain jurisdictions abroad, as well as from the general public in Sweden and Norway, and was multiple times oversubscribed. Martin Bjäringer (through company and family), Carl Rosvall (through company), Heimdal Forvaltning, Sissener, Storm Bond Fund (a related party to the chairman of the board, Morten Eivindssøn Astrup), and Tinden Holding acted as cornerstone investors and acquired shares totalling approximately SEK 203 million.

ABG Sundal Collier has a long-standing relationship with Ellos Group, having advised on multiple transactions across M&A, ECM and DCM. Notable transactions include Nordic Capital’s SEK 2.4 billion sale of Ellos Group to FNG (2019), as well as the SEK 1.5 billion Senior Secured bond financing for the acquisition (2019) and the SEK 250 million Super Senior Secured bond (2024), on both of which ABG Sundal Collier acted as Sole Manager and Bookrunner.