FIH Partners (today ABG Sundal Collier) advises GetWhy in one of the largest Danish Series A funding rounds.

Based out of Copenhagen, GetWhy is disrupting consumer insights by leveraging a proprietary AI-powered platform to conduct and analyse insights for consumer brands at scale with unparalleled speed and quality and at a fraction of the cost of the incumbent alternatives. GetWhy serves several leading global brands including Nike, Heineken, Ebay, Coty, The Coca-Cola Company, Adidas, Carlsberg Group, Unilever, LEGO and Ikea amongst others.

The proceeds of the investment will be used to strengthen the company’s go-to-market capabilities and continue to build out its technological advantage.

FIH Partners acted as exclusive financial advisor to GetWhy on the transaction.

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