FIH Partners (today ABG Sundal Collier) advises GetWhy in connection with its Series A extension from PeakSpan Capital and other existing shareholders.

Based out of Copenhagen, GetWhy is disrupting consumer insights by leveraging a proprietary AI-powered platform to conduct and analyse insights for consumer brands at scale with unparalleled speed and quality and at a fraction of the cost of the incumbent alternatives. GetWhy serves several leading global brands including Nike, Heineken, Ebay, Coty, The Coca-Cola Company, Adidas, Carlsberg Group, Unilever, LEGO and Ikea amongst others.

The Series A extension amounts to USD 20m.

FIH Partners acted as exclusive financial advisor to GetWhy on the transaction.

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