Safe Life, a Western world market leader in providing heart-safe environments through Automated External Defibrillators (AEDs) and CPR training, has completed a SEK 325 million private placement. Established in 2019, Safe Life has quickly expanded through multiple acquisitions across Europe and Canada. Building on its strong M&A track record, Safe Life will utilise the proceeds to finance the acquisition of one of the national leaders in AED sales and services in the US as well as to execute on the additional pipeline of potential acquisitions.
The financing round was led by Swedbank Robur Alternative Equity I AB, followed by other new investors SIBA Invest AB and Salénia AB, as well as existing investors Byggmästare Anders J Ahlström Holding AB, and Eros Capital Partners AB (owned by co-founders Jimmy Eriksson and Alexander Albedj). The capital raise also includes re-investments from entrepreneurs and key employees in the acquired US company.
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