ABG Sundal Collier acted as financial advisor to the shareholders of Mylna Gruppen in connection with the sale to Salvesen & Thams (“S&T”)

On Thursday 3 March 2022, it was announced that the owners of Mylna Gruppen have signed an agreement to sell the company to S&T with co-investors. S&T, a Norwegian and consumer-oriented investment company controlled by Kverva and Bjørn Wiggen, will alongside the management team support Mylna Gruppen in its next phase of growth.
Mylna Gruppen was established in 2010 through a merger of Sport Supply International and Nordic Fitness, with roots dating back to 1984. The company has since become the leading fitness equipment provider in Scandinavia, offering a wide product portfolio consisting of top tier international and own brands. Based in Mjøndalen in Norway and with a presence in Sweden and Denmark, Mylna Gruppen serves both sport retailers, fitness centres and consumers directly through a mix of wholesale and retail channels and a combination of online and physical stores.
The terms of the transaction are undisclosed, and closing is subject to customary regulatory approvals.