ABG Sundal Collier acted as financial advisor to Systematic Growth in connection with the sale of Voff Premium Pet Food to Axcel

On Wednesday 13 July 2022, Systematic Growth announced it has signed an agreement to sell the leading premium natural pet food provider Voff to Axcel. Axcel will alongside the management team continue to support Voff on its growth journey.
Since its inception in 2014, Voff has established itself as a European leader within the fast-growing premium natural pet food segment. Through strong organic growth and 7 acquisitions since 2014, revenue amount to SEK ~1.0bn with a differentiated multichannel strategy delivering strong balance across B2B and D2C channels. With a broad portfolio of brands within the space of raw food, natural chews & treats, and natural supplements, Voff is pioneering the industry with its vision of creating a future of happier and healthier pets.
ABGSC acted as financial advisor to Systematic Growth. The terms of the transaction are undisclosed, and closing is subject to customary regulatory approvals.