Norway’s Best Group (“NBG”) has completed the acquisition of Narvikfjellet and Polar Park, expanding its portfolio with a strategically significant destination in Northern Norway. The transaction strengthens NBG’s position as a leading operator within Norwegian tourism and reinforces its commitment to year-round, experience-based travel. With the combination of iconic natural attractions, a growing international visitor base, and strong regional support, the deal represents a highly strategic step for NBG as it scales its nationwide offering.
Norway’s Best Group is a leading Norwegian tourism company offering curated nature-based experiences across Western and Northern Norway, including major destinations such as Flåm, Myrkdalen and fjord cruises. By adding Narvikfjellet and Polar Park to its portfolio, NBG significantly enhances its reach and strengthens its product offering across seasons and regions.
ABG Sundal Collier is proud to have acted as exclusive financial advisor to Norway’s Best Group on this acquisition, supporting the company in executing its strategic ambition to develop a strong, sustainable and internationally competitive year-round tourism platform in Norway.

Published: 17 Dec, 2025