Sportamore AB ("the Company") has sold 853,073 newly issued common shares representing approximately 10.0 percent of the total number of shares in in Sportamore in an accelerated bookbuilding process. The transaction was priced at SEK 105.0 per share ("the Placement"). There was strong interest from both Swedish and international investors and the Placement was several times oversubscribed. Swedbank Robur Fonder subscribed for a large part of the placement and became the largest institutional owner following the transaction.
ABG Sundal Collier has acted as sole bookrunner in connection with the Placing.
Sportamore is an online reseller of products within sports and recreation clothing and equipment primarily in Sweden. It was established in 2009 and launched its online store in 2010. Sportamore has a wide product assortment with over 15,000 articles from 300 brands. In 2016, Sportamore had revenues of SEK 702 million and 704 thousand active customers.