ABG Sundal Collier acted as financial advisor in connection with a SEK 100 million senior loan facility by Bethard Group
Bethard Group is building the next generation iGaming company, set on becoming a world leading sportsbook, whilst at the same time offering a state of the art technical platform for its B2B customers. The B2C brand Bethard.com operates out of Malta and is currently licensed in Malta and in the UK. As a part of an aggressive growth plan, the company is actively seeking licenses in a number of European markets and expects to be present through own licenses in most key European markets already by 2020.
On 26 March 2018, Bethard.com announced a very important step in their ambition to create Europe’s leading sports betting brand. Swedish soccer icon Zlatan Ibrahimović has decided to join forces with the Bethard team to help them enable their vision. He will not only be an active ambassador for the brand, but also engage in the ongoing development of the company’s offering.
ABG Sundal Collier acted as financial advisor to Bethard Group in connection with a senior loan facility in the amount of SEK 100 million. The proceeds will primarily be used to accelerate marketing efforts.